We grew up where taste is learned through gestures, not words.

We are a group of people born and raised in the Food Valley, the real one: among the fog of the Bassa, the scent of hanging salami and Sundays where "only the best" was cut.

We didn't invent anything: we learned to listen to those who worked with their hands, and today we put the same attention into choosing every product.

Our mission is simple: to help you recognize the true flavor, without having to search for it among a thousand labels.

We select only those who work as they once did, and we present it with the same respect with which we bring it to the table.

Our cellar

WHAT WE HAVE ALWAYS BELIEVED IN

Our principles

Selection made with care, not haste

We're not interested in having it all: we're interested in having the best.
Every product you find here has been carefully chosen because it reflects what we believe in. We don't follow trends, we follow true taste.

Respect for those who work well, with their hands

The producers we work with are not suppliers: they are people we know, respect, and listen to.

Their craftsmanship is at the heart of what we offer.

Gastronomic education

We don't want to sell you something at any cost.

We want to help you choose well, understand what makes the difference and enjoy with awareness.

Products explained, not pushed

Every cured meat has a story.
We prefer to tell you about it rather than force you to buy it. Because when you really know what you're eating, the taste is worth more.

Trust earned, not built

We don't use persuasive techniques or false promises.
We prefer the slower route: earning your trust with real content, honest answers, and products that speak for themselves.